In today's digital world, search engine visibility is often sought after. But what if you want to keep certain parts of your website private? Whether you're running a beta version, want to hide personal pages, or simply want to control what gets indexed, this guide will teach you how to prevent Google from indexing your Ghost website.


Before we delve into the details, let's understand why you might want to prevent Google from indexing your Ghost site. Whether for privacy reasons or to hide unfinished content, no-indexing can be a powerful tool in your web management toolkit.

Preventing Indexing for Specific Posts or Pages

Step 1: Login to Your Ghost Admin Panel

Navigate to your Ghost site's admin area, usually located at

Step 2: Edit the Post or Page

Find the post or page you want to hide from search engines and click on it to edit.

Step 3: Add 'noindex' Tag to Meta Robots Field

In the "Meta robots" field, enter noindex. This tells search engines not to index the page or post.

Step 4: Save Your Changes

Click on "Update" or "Publish" to save your changes.

Preventing Indexing for the Entire Website

Step 1: Modify the robots.txt File

Add the following lines to the robots.txt file in your site's root directory:

User-agent: *
Disallow: /

Step 2: Add 'noindex' Meta Tag to Site's Header

In the Ghost admin panel, navigate to "Settings" > "Code injection" and add:

<meta name="robots" content="noindex">

Verifying Your Changes with Google Search Console

You might want to use Google Search Console to request that Google re-crawl your site, so the changes take effect more quickly.


Preventing Google from indexing your Ghost site is not a complex process, but it requires careful consideration. By following these steps, you can control what parts of your website are visible in search results.

Please note that these changes might take some time to be reflected in Google's search results. If you have any questions or need further assistance, feel free to reach out in the comments below.

FAQ About Prevent Indexing for Ghost

What does "noindex" mean?

The "noindex" directive tells search engines not to index a particular page or site. This means that the page or site will not appear in search engine results.

Can I hide specific pages or the entire site?

Yes, you can choose to hide specific pages, posts, or the entire site from Google's search results by using the methods outlined in this guide.

Will changes take effect immediately?

No, changes to indexing might take some time to reflect in search engine results. It can vary from a few days to a few weeks.

How can I verify that my changes are working?

You can use tools like Google Search Console to check the indexing status of your site or specific pages.

Is it possible to reverse the "noindex" directive?

Yes, you can remove the "noindex" directive and request re-indexing through search engines like Google to have your content appear in search results again.

Will preventing indexing affect my site's overall SEO?

Yes, using "noindex" can affect SEO as it will prevent the page or site from appearing in search results. It can be useful for hiding specific content but should be used with caution on public or commercial sites.

Can I use this method for other search engines besides Google?

Yes, the "noindex" directive and changes to the robots.txt file generally apply to all major search engines, not just Google.

Is there a risk in modifying the robots.txt file?

Yes, incorrect changes to the robots.txt file can lead to unintended consequences, such as blocking search engines from accessing important parts of your site. Always double-check your changes and consult with a professional if needed.

Can I hide only certain content from search engines on a page?

The "noindex" directive applies to entire pages or posts. If you want to hide specific content within a page, you'll need to move that content to a separate page and then apply the "noindex" directive to that page.

Feel free to ask any more questions in the comments below, or reach out to our support team for further assistance!

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